Starwood Hawaii Markets Through Short Films

Remember those BMW short films from like half a decade ago directed by the likes of Ang Lee, Wong Kar-Wai, Guy Ritchie, and Alejandro González Iñárritu, among other auteurs? Well, Starwood Hotels in Hawaii has decided to use a similar tactic of marketing its properties through narrative short films. Interesting, huh? Kinda... See for yourself at Starwood Hawaii Movies.

>> Starwood Hotels taking New Approach to Marketing in Hawaii [KHNL, 6/20/06]
>> Mini-films mark new marketing model for Milici Valenti [Hnl Star-Bulletin, 6/20/06]