Get "Lost" for Free on ABC.com

Considering the colossal failure of its Go.com portal circa 2001, who knew that Disney would be leading the charge in alternative broadcasting across various digital media platforms? Just a few months ago, the company started distributing its hit ABC shows via iTunes (watchable on iPods) and began producing additional content for "Lost" to be distributed exclusively over cell phones.

Now, Disney is going to allow viewers to download "Lost," "Desperate Housewives," "Alias," and "Commander in Chief" for free via ABC.com. The "free" factor is made possible by an alternative kind of interactive advertising that will be screened during the online versions of these shows. We can start checking this out on May 1 (provided the national pro-immigrant march / Latino walk-out that day doesn't completely shut America down).

>> Disney to test new interactive ads on ABC.com [Reuters via News.com, 4/26/06]

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